Press relations and media training

What does successful press relations involve?

Successful press relations begins with a clear strategy: if you know your target media and regularly provide editorial offices with relevant topics, exciting stories and well-prepared press releases, you increase your chances of visibility and trust. Journalistic criteria such as topicality, relevance and neutrality are crucial here.

Press relations play an important role in the modern communication mix of B2B companies. It strengthens your brand in the long term, conveys expertise and creates credibility - even in times of crisis. Do you want to position yourself as an expert or thought leader? Even then, professional media relations is an effective communication tool.

As an agency for B2B press relations and other communication tools, we increase your chances of visibility in the media. For over 20 years, our clients have benefited from VOCATO's intensive contacts with journalists from leading German-language trade and business publications.

Reading tip: Our German white paper "Successful press releases - tips for more attention in the media shows how you can achieve more attention in the media with the right content. 

Webinar: Do you want inspiration for your press work? Then register for our free webinar series ‘Successful press relations for B2B companies’.

Press relations for your B2B company

B2B topics require explanation. We tease out what interests your target groups from your story and your products. Do you need help with writing? We write high-quality press releases for relevant media. Our range of services includes

• Interviews and background discussions
• Written statements
• Technical articles, user reports or success stories
• Press releases, commentaries and other press texts

And, of course, we also take care of contact work with the media houses that are important to you and bring your topics to the editorial offices. We organise PR events such as press conferences, press talks or round tables.

Media training
 

A convincing performance in front of journalists is something no one can do off the cuff. Only those who are trained and regularly refresh their skills remain confident in interviews. In our media training we prepare you for this special situation: on the phone, in a personal interview or in front of the camera. You determine the scope of your media training yourself - our offer includes:

• An overview of the media landscape and the daily work of editorial offices
• Journalists' expectations: the "rules of the game
• Questioning techniques and do's and don'ts in interviews
• Camera training: voice, gestures, stumbling blocks
• Crisis media training and crisis statements

Contact us and find out more. We will be happy to make you a non-binding offer for an individual media training: info[at]vocato.com